AI search engines are replacing traditional rankings. AI travel assistants are replacing browsing. Google's commerce layer is creating new booking paths. Halo is the platform that makes your hotels visible across all of them — and converts that visibility into direct revenue.
Most hotel platforms were designed for the search engine era. The next generation of guests won't use a search engine at all.They'll ask an AI for a recommendation. They'll use a travel assistant to plan a trip. They'll book through Google's commerce layer possibly without ever visiting your website. The hotels that show up across these channels capture direct revenue. The rest keep paying OTA commissions.
Your website is one channel. Halo makes you visible across all of them.
Structured content optimized for generative search engines. GEO-ready. When a traveler asks an AI for a recommendation, your properties surface with context — not just a link.
Your inventory, exposed via open protocols. AI agents query your hotel directly — availability, rates, policies — in real time. No intermediary required.
Free booking links. Hotel Center integration. UCP integration. The commerce layer that sits between search and reservation, and captures high-intent travelers at zero commission.
Your AI speaks to the guest's AI. Availability, preference matching, itinerary building — machine-to-machine, before a person ever picks up the phone.
Design directly in Halo's freeform canvas with the precision of a professional design tool. Forty-seven primitives, pixel-level control over typography, spacing, color, and layout. Responsive breakpoints for desktop, tablet, and mobile — built into every element. Drag, arrange, and style with the same flexibility you'd expect from Figma or Sketch, except what you're building isn't a mockup. It's the actual website. Halo's AI transforms what's on the canvas into production-ready code — components map automatically, design tokens carry over, and brand standards are enforced by the system, not by manual QA.
Already designing in Figma? Bring it. Halo imports Figma files directly — extracting design tokens, mapping components, and converting your agency's work into the same production pipeline. No rebuild. No translation layer. Two roads to the same living website.
You built the site. But does it actually work the way travelers think? Swarm sends AI-powered visitors — each with a real persona, real intent, and real patience — to browse your website and report back what they found. Luxury seekers, business travelers, family planners, budget browsers. Ten traveler archetypes, each making decisions the way a real guest would. The result: behavioral intelligence you'd normally wait months of live traffic to get — available in minutes, before a single real visitor arrives.
AI travelers that browse your site with realistic hospitality personas. Each opens a real browser, navigates on mobile, desktop, or tablet, and behaves with human-like timing — clicking, scrolling, hesitating, leaving. Every action recorded with the reasoning behind it.
See exactly where each persona type clicks, scrolls, and hovers — broken down by traveler, not aggregated into noise. Watch any agent's full session with timestamps and decision logic attached. Not just what happened — why.
Executive summaries, page report cards with letter grades, booking funnel analysis, A/B test recommendations, and persona-specific insights — generated automatically. A GM gets a plain-English website assessment without interpreting a single chart.
Point the swarm at any website — yours, a competitor's, your entire competitive set. Compare funnel conversion, scroll depth, and engagement patterns across properties. Schedule it weekly. Know what they're doing better before they do.
OTAs don't just take a commission. They take the relationship. Halo puts guest intelligence back where it belongs — with you.
Anonymous. First-party. GDPR-compliant by architecture. Guest profiles built from browsing behavior — no PII, no cross-site tracking required. Data you own completely.
The site adapts in real time. Suite browsers see suite content. Returning guests see a different experience. Zero configuration required.
Every visit, every click, every return. Guest data deepens over time. First interaction to loyal repeat booker — the relationship gets smarter, not louder.
Search history and intent. Price sensitivity. Cross-property comparisons. Loyalty tier and behavior. Device and timing patterns. Rebooking probability. They use this data to sell your guest back to you — at a commission.
On-site browsing behavior. Content and room preferences. Visit frequency and depth. Interest segments — suites, spa, dining. Booking intent and readiness. Return visitor recognition. First-party. Anonymous. GDPR-compliant. Yours.
A headless CMS built for hospitality. A visual builder your team actually uses. And the tools that used to require five vendors.
Component-driven. Design-token-aware. Your team drags, arranges, publishes. No code. No tickets. No waiting.
Version control. Scheduled publishing. Multi-locale. Inline editing. Content that works across every property and every language.
Centralized asset management across your entire portfolio. Optimized delivery. One source of truth for every image, video, and document.
Inquiry forms, reservation requests, event RFPs — built and managed without developers. Submissions flow where you need them.
Design Tokens·Version Control·Multi-Locale·Inline Editing·Scheduled Publishing·Media Library·Form Builder·Code Injection·SEO/GEO·Custom Domains
Representation companies. Ownership groups. Management companies. Brands. The platform supports the multi-party, multi-property, multi-agency reality of modern hospitality. Each property keeps its identity. Shared infrastructure makes the entire network stronger.
New acquisitions go live in days, not quarters.
Shared design systems. Brand governance. Aggregated portfolio intelligence — anonymized, property-level data stays proprietary. A new digital services layer that becomes a member benefit.
Own site. Own content. Own data. Full creative independence within brand standards. And custom vanity websites available for hotels under their own domain. Any design agency. New member properties live in days.
Build and manage properties using your own design capabilities. The platform is infrastructure that empowers your work — not a cage around it.
One platform where your CMS, website, SEO, GEO, translations, and analytics already live together. Nothing to stitch together.
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